Industries
Built around the categories that move Nigeria.
Each industry starts from the questions its decision-makers are already asking, and from the profile data our verified panel already holds.
FMCG and food
Questions we answer
Which pack sizes are gaining as prices rise?
Why do shoppers switch brands, and to whom?
Where does my category really sell: open market, kiosk or supermarket?
Panel data we already hold
- Shopping channel
- Pack size
- Brand switching
- Category purchase
- Payment method
Banking and fintech
Questions we answer
Who trusts which app, and why?
How are POS agents and wallets changing everyday money?
What would move savers from ajo and esusu to an app?
Panel data we already hold
- Banks used
- Fintech apps
- POS agent use
- Savings habits
- Loans and credit
Telecoms and tech
Questions we answer
What drives network choice and multi-SIM use?
How much do people really spend on data each month?
Who is ready to upgrade their phone, and at what price?
Panel data we already hold
- Main network
- Data spend
- Recharge channel
- Handset and OS
- Home internet
Retail and e-commerce
Questions we answer
Who is moving from open markets to online, and for what?
What makes a shopper trust an online vendor?
How do delivery and payment options change basket size?
Panel data we already hold
- Store type
- Online platforms
- Delivery
- Payment
- Shopping frequency
Health and pharma
Questions we answer
Where do people go first when they are unwell?
How do pharmacists and patent medicine vendors shape choice?
Who has health cover, and who is looking for it?
Panel data we already hold
- Care-seeking
- Pharmacy use
- HMO cover (opt-in)
- Personal care
Energy and mobility
Questions we answer
How much are households spending on backup power?
Who is ready for solar, and how would they pay?
How are people getting around as fuel prices change?
Panel data we already hold
- Grid hours
- Backup power
- Fuel spend
- Solar intent
- Transport mode
Public sector and development
Our heritage. Social research, policy research and programme evaluation for government and development partners: the discipline behind our commercial work.
Questions we answer
How is a programme landing with the people it serves?
What do citizens think of a policy, before and after?
Which interventions actually changed outcomes?
Services
- Social research
- Policy research
- Monitoring and evaluation
- ESIA
Working in a category not listed here?
A 20-minute call with a researcher, not a salesperson. We reply within 24 hours.